Boa Technology signs on as official sponsor for Ironman World Championship
Participating in this sponsorship deal:
About Sponsor:
While rendering shoelaces obsolete, Boa Technology enhances high-quality footwear and outdoor products to perform at a standard unmatched by any lacing system on the market. Quite simply, Boa® is adjustable, precise, secure, lightweight, and fast, enabling athletes to make on-the-fly adjustments while others fumble with their conventional shoelaces. From the back nine at Augusta, to Mile 75 of the Western States 100, to the X Games half pipe, or the Champ Elysees at the Tour De France, the Boa Closure System signals ground-breaking synergy between product, performance and athlete. The birth of Boa is the death of shoelaces.
About Property:
The Ironman World Championship has been held annually in Hawaii since 1978, with an additional race in 1982. It is owned and organised by the World Triathlon Corporation. It is the annual culmination of a series of Ironman triathlon qualification races held throughout the world.