Snapshot
March 03, 2021

Bold Rock Hard Cider signs on as official sponsor for Speedway Motor Sports

Participating in this sponsorship deal:

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About Sponsor:

Bold Rock Hard Cider is a fast-growing craft cider company producing numerous hard ciders, all made from apples locally grown and handpicked in the Blue Ridge Mountains of Virginia and North Carolina. Bold Rock is one of the nation’s largest independently owned cider companies with production facilities in Nellysford, VA, and Mills River, N.C.

About Property:

Speedway Motorsports, Inc. is an American corporation that owns and manages racing facilities that host NASCAR, IZOD IndyCar Series, NHRA, WoO other racing series. The company's headquarters are located at Charlotte Motor Speedway, in the suburbs of Charlotte, NC. SMI owns nine racing facilities with a combined seating capacity of approximately 885,000. In addition to operating racetracks, SMI owns PRN, U.S. Legends Cars International, and co-owns Motorsports Authentics.

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