Snapshot
November 06, 2014

Boulevard Brewing Company signs on as official sponsor for Kansas City Royals

Participating in this sponsorship deal:

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About Sponsor:

Boulevard Brewing Company is an independent regional craft brewery located in Kansas City, Missouri. The Brewers Association currently ranks Boulevard as the 10th largest craft brewery, and the 17th largest active brewery in the United States based on 2011 sales volume. The sale of Anheuser-Busch to InBev made Boulevard the largest independent American brewery in the state of Missouri. Boulevard's beers are available in 20 Midwest and Great Plains states.

About Property:

The Kansas City Royals are a Major League Baseball team based in Kansas City, Missouri. The Royals are a member of the Central Division of Major League Baseball's American League. From 1973 to the present, the Royals have played in Kauffman Stadium. The Royals have participated in two World Series, winning in 1985.

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Looking to make up the difference in lost sponsorship revenue, the Royals opened up the category before this season by adding a third sponsor, creating an opportunity for a smaller-sized financial deal with Boulevard.
Read more at www.cnbc.com »
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