KITCHENER, ON, April 29, 2013 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced an exciting new sponsorship between its Seagram brand and the Hamilton Tiger-Cats. The sponsorship grants Seagram exclusive pouring rights in the spirit-based cooler category at all concession stands, private boxes and suites where alcohol is sold throughout the stadium. The partnership also provides Seagram with in-stadium signage during each Ticats preseason, regular season and playoff home games.