Snapshot
November 06, 2014

Buick signs on as official sponsor for NCAA

Participating in this sponsorship deal:

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About Sponsor:

Buick is a premium brand of General Motors . Buick models are sold in the United States, Canada, Mexico, China, Taiwan, and Israel, with China being its largest market. Buick holds the distinction as the oldest active American make. Some current Buick models are shared with GM's German Opel subsidiary.

About Property:

The National Collegiate Athletic Association (NCAA)[a] is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 480,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.

Read More
The comprehensive three-year deal sees GM, through its Buick brand, supporting 26 NCAA championships throughout the year with the American multinational activating heavily around the NCAA Division I Men's Basketball Championship or 'March Madness', a 68 college tournament which began 15th March.
Read more at www.sportspromedia.com »
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