Cabela's Incorporated is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise, based in Sidney, Nebraska. It also has "Trophy Properties LLC , "Outdoor Adventures" , the "Gun Library" , and World's Foremost Bank . Its direct marketing operation is one of the largest in the United States. The company was founded by Richard N. Cabela in 1961 and went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.
Great American Outdoor Show is the largest sports and outdoor show in the country. The Great American Outdoor Show is a nine day event celebrating hunting, fishing and outdoor traditions that are treasured by millions of Americans and their families. The show features nearly 1,000 exhibitors ranging from shooting manufacturers to outfitters to fishing boats and RV's, and archery to art covering 650,000 square feet of exhibit hall space. The Great American Outdoor Show is held each February at the Pennsylvania Farm Show Complex in Harrisburg, PA.