Cabela's Incorporated is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise, based in Sidney, Nebraska. It also has "Trophy Properties LLC , "Outdoor Adventures" , the "Gun Library" , and World's Foremost Bank . Its direct marketing operation is one of the largest in the United States. The company was founded by Richard N. Cabela in 1961 and went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.
Warrior Dash is the world’s largest obstacle race series, held on the most rugged terrain in more than 50 locations across the globe. Participants earn their Warrior helmet by tackling a fierce 3-4 mile course and 12 extreme obstacles. After conquering the Battleground, Warriors celebrate with turkey legs, beer steins and live music at a post-race party in a league of its own.