Snapshot
November 06, 2014

Capital One signs on as for NCAA

Participating in this sponsorship deal:

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About Sponsor:

Capital One Financial Corp. is a U.S.-based bank holding company specializing in credit cards, home loans, auto loans, banking and savings products. A member of the Fortune 500, the company helped pioneer the mass marketing of credit cards in the early 1990s, and it is now the fourth-largest customer of the United States Postal Service and has the fifth-largest deposit portfolio in the United States.

About Property:

The National Collegiate Athletic Association (NCAA)[a] is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 480,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.

Read More
Capital One did not disclose financial terms of the partnership, but its deal with CBS Sports makes it an “NCAA Official Corporate Champion,” the highest marketing partnership offered by the NCAA. There are only two other companies – AT&T and Coca Cola – with partnerships at that level.
Read more at washington.bizjournals.com »
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