Snapshot
November 21, 2019

Carlton United Brewers signs on as official sponsor for Australian Open

Participating in this sponsorship deal:

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About Sponsor:

Carlton & United Breweries is an Australian brewing company based in Abbotsford, a suburb of Melbourne, Victoria. In 1983 it became a wholly owned subsidiary of Elders IXL and CUB was delisted. In 1990, Elders IXL renamed to the Foster's Group, and in July 2004, CUB changed its name to Carlton and United Beverages. In February 2009, Foster's announced the decision to separate the Australian Wine division from the Australian Beer, Cider & Spirits division, and rename BCS to Carlton & United Breweries.

About Property:

The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.

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The new multi-year deal includes pouring rights at restaurants, bars and food outlets across the Australian Open,ATP Cup in Perth, Brisbane and Sydney, the Adelaide International, the Brisbane International, the Hobart International and year-round pourage at Melbourne & Olympic Park. 
Read more at https://ausopen.com »
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