Carlton United Brewers signs on as official sponsor for Tour Down Under
Participating in this sponsorship deal:
About Sponsor:
Carlton & United Breweries is an Australian brewing company based in Abbotsford, a suburb of Melbourne, Victoria. In 1983 it became a wholly owned subsidiary of Elders IXL and CUB was delisted. In 1990, Elders IXL renamed to the Foster's Group, and in July 2004, CUB changed its name to Carlton and United Beverages. In February 2009, Foster's announced the decision to separate the Australian Wine division from the Australian Beer, Cider & Spirits division, and rename BCS to Carlton & United Breweries.
About Property:
The Tour Down Under is a cycling race in and around Adelaide, South Australia. The race starts on the 3rd Tuesday of January each year and attracts riders worldwide. In 2005, the Tour Down Under was promoted by the Union Cycliste Internationale highest ranking outside Europe. In 2008 the Tour Down Under became the first UCI ProTour in Australia, and the following year it became the inaugural event of the UCI World Ranking calendar.