Chevrolet signs on as for State Fair of Texas
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
Since its establishment in 1886, the State Fair of Texas has celebrated all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment. As a non-profit organization, the Fair serves as an advocate for the community through its commitment to preserving Fair Park and continuing to build upon its legacy as a National Historic Landmark. At 24 consecutive days, the State Fair of Texas is the longest-running fair in the nation, as well as one of the largest. As shown by its tremendous growth, the Fair is able to continuously evolve while staying true to its original purpose. Through its rich and lengthy history, it remains evident that the State Fair serves not only as an annual celebration, but as a unique destination that brings people together and allows them to create lifelong memories.