Sponsor Summary

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

Deal

05/2017

Chevrolet sponsors Detroit Red Wings DETROIT — Chevrolet and Olympia Entertainment today announced an expansion of their partnership making Chevrolet the official vehicle of the all-new Little Caesars Arena. Chevrolet has been the official vehicle of the Detroit Red Wings since 2015.

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Deal

01/2017

Chevrolet signs deal with The Lego Batman Movie DETROIT — Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile today at the North American International Auto Show.

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