Chipotle signs on as official sponsor for DreamHack
Participating in this sponsorship deal:
About Sponsor:
Chipotle Mexican Grill, Inc. is a chain of restaurants in the United States, United Kingdom, and Canada specializing in burritos and tacos, founded by Steve Ells in 1993 and based in Denver, Colorado. The name derives from "chipotle", the Mexican Spanish name for a smoked, dried jalapeño chili pepper.
About Property:
DreamHack is a Swedish digital festival, the largest in the world. It's a local area network gathering with live concerts and competitions in digital art and eSports that was first held in Malung, Sweden. DreamHack consists of several events held throughout Europe: in Stockholm and Jönköping, Sweden, Tours, France, Bucharest and Cluj, Romania, Valencia, Spain, London, England and Leipzig, Germany.
NEWPORT BEACH, Calif., April 11, 2019 /PRNewswire/ -- Chipotle Mexican Grill CMG, +0.69% today announced its official partnership with DreamHack, the premier gaming and digital lifestyle festival, and ESL, the world's largest esports company. Already a fan favorite and staple among professional gamers, streamers and fans, Chipotle looks to further establish its esports presence as the official partner of DreamHack Masters Dallas. Chipotle will also serve as the presenting partner of DreamHack Open Atlanta and an integral part of ESL's Intel® Extreme Masters (IEM) Chicago. Activations at DreamHack competitions will include launching the Chipotle Challenger Series, player and VIP hospitality programs and digital content surrounding the events.
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