Chivas Regal signs on as official sponsor for NBA China
Participating in this sponsorship deal:
About Sponsor:
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by <a href="https://sponsorpitch.com/sponsors/pernod-ricard">Pernod Ricard</a>.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America, and is widely considered to be the premier men's professional basketball league in the world. It has 30 franchised member clubs (29 in the United States and 1 in Canada), and is an active member of USA Basketball (USAB),[1] which is recognized by FIBA (also known as the International Basketball Federation) as the national governing body for basketball in the United States.
27th September, 2017 by Natalie Wang Chivas Regal and NBA China have announced a multi-year marketing partnership which the Scotch whisky producer claims to be the largest partnership with a professional sports league in the history of the brand.
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