Clif Bar signs on as official sponsor for RideLondon
Participating in this sponsorship deal:
About Sponsor:
Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.
About Property:
Developed by the Mayor of London and his agencies, Prudential RideLondon will be a world-class festival of cycling taking place over the weekend of Saturday 3rd and Sunday 4th August 2013. Prudential RideLondon will be the largest mass-participation cycling festival ever held in the UK, with over 70,000 cyclists, including some of the world’s top professionals, taking part across four separate events.
Clif Bar & Company, the makers of CLIF® Bar energy bar, today announced a three-year sponsorship agreement as the Official Sports Energy Bar and Gel Supplier of the 2016 Prudential RideLondon beginning this year. Billed as the ‘World’s Greatest Festival of Cycling,’ Prudential RideLondon will see more than 100,000 participants cycle more than three million miles over the weekend of 30-31st July 2016.
Read more at finance.yahoo.com »
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