CNN signs on as official sponsor for Cannes Lions
Participating in this sponsorship deal:
About Sponsor:
Cable News Network is a U.S. cable news channel founded in 1980 by American media mogul Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States. While the news channel has numerous affiliates, CNN primarily broadcasts from its headquarters at the CNN Center in Atlanta, the Time Warner Center in New York City, and studios in Washington, D.C., and Los Angeles. CNN is owned by parent company Time Warner, and the U.S. news channel is a division of the Turner Broadcasting System.
About Property:
The Cannes Lions International Festival of Creativity is a global gathering of people who work with creativity in communications. Each year it awards Lions to the best work in brand communications across all media platforms, and offers an intense learning programme during Festival week. During seven days in June, 12,000 people from 92 countries gather in Cannes, France, to network and to listen to speakers such as Bill Clinton, Alain de Botton, Kofi Annan, Mark Zuckerberg, Vivienne Westwood, Spike Jonze, Al Gore, Maurice Lévy and David Droga discuss the future of creative communications. They study around 35,000 pieces of entered work across eleven categories: Film, Press, Outdoor, Cyber, Creative Effectiveness, Media, Direct, Radio, Promo & Activation, Film Craft, Design, PR, Mobile, Brand Content & Entertainment, Titanium and Integrated, and Innovation. The winners are celebrated at four award ceremonies throughout the week. The Festival tries to support young talent as much as possible and organises Young Lions Competitions during Festival week which challenge young creative teams to finish a piece of advertising for a charity in 24 hours. Also, young creative professionals and clients have their own area at the Festival venue, the Young Lions Zone, where master classes are held that focus on issues relevant to them. The next Festival will be held from 15 to 21 June 2014.