Coca-Cola signs on as for LaCrosse Speedway
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The La Crosse Fairgrounds Speedway is a semi-banked asphalt oval racetrack in West Salem, Wisconsin.[1] The outer track is 5/8 mile and the inner track is a 1/4 mile.[1] The track was built on at the fairgrounds for La Crosse County. It used to host an event on the American Speed Association (ASA) before the demise of the series. It currently hosts annual touring events on the ASA Midwest Tour, Mid American Stock Car Series, and the ASA Late Model Series.[2] It hosts weekly stock car races which are sanctioned by NASCAR's Whelen All-American Series.[1] It was the first NASCAR-sanctioned race track in Wisconsin, and the only NASCAR-sanctioned asphalt race track.[3]