Coca-Cola signs deal with Overwatch League Coca-Cola has signed a multi-year deal with the Overwatch League and has been named the league’s official global beverage sponsor across all non-alcoholic beverage categories. In addition, Blizzard Entertainment has named Coca-Cola the official global beverage sponsor for the broader Overwatch esports ecosystem, including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon®. Coca-Cola will also be the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.
Coca-Cola signs deal with International Cricket Council The International Cricket Council and Coca-Cola today announced that they have entered into a five-year global strategic partnership to celebrate one of the world’s most popular sports – cricket, and its global events. A global partnership to bring together sports, consumers, brands and the everlasting love for cricket across the world