Snapshot
July 11, 2016

Comcast signs on as official sponsor for The Secret Life of Pets

Participating in this sponsorship deal:

Data The secret life of pets poster

About Sponsor:

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the District of Columbia.

About Property:

The Secret Life of Pets is an upcoming 2016 American 3D computer animated comedy film produced by Illumination Entertainment. The film is directed by Chris Renaud and Yarrow Cheney and written by Brian Lynch, Cinco Paul and Ken Daurio.[4] The film stars Louis C.K., Eric Stonestreet, Kevin Hart, Steve Coogan, Ellie Kemper, Bobby Moynihan, Lake Bell, Hannibal Buress and Albert Brooks. The film is scheduled to be released on July 8, 2016, by Universal Pictures.

Read More
UNIVERSAL CITY, Calif., July 11, 2016 /PRNewswire/ -- As part of a massive, multi-faceted cross-promotional campaign in support of The Secret Life of Pets, the highest-grossing original opening ever for a motion picture, Illumination Entertainment and Universal Pictures' today announced partnerships with some of the world's most recognized brands, which share in the success of this record-breaking result.  The cross-category program includes a global activation with McDonald's and promotions with top household names including the Chrysler brand, General Mills, P&G, Mott's, PetSmart and The J.M. Smucker Company as well as breakthrough partnerships with innovative brands like GoPro and Realtor.com, marking the first time Realtor.com has collaborated with a major studio and the first time GoPro has collaborated on a campaign for an animated feature film. Delivering close to $400 million in promotional value, the creative-driven programs will be supported by multi-media marketing campaigns powered by television, digital and print advertising, significant retail exposure, social and influencer campaigns and live events.
Read more at finance.yahoo.com »
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