The deal gives Community Bank a lot of visibility at the 2012 Outback Bowl, which kicks off at 1 p.m. (EST) on Jan. 2 and airs on ABC-TV. The 2012 games marks the 26th annual Outback Bowl event in Tampa, and its 24th year as part of the New Year’s Day Bowl line-up. The Outback Bowl has become the seventh-highest paying of 35 games, a press statement said.