Coors Light signs on as official sponsor for Summer X Games
Participating in this sponsorship deal:
About Sponsor:
The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States. Coors is also renowned for operating the Golden, Colorado brewery, the largest single brewery facility in the world. Coors Brewing Company operates in the United States and Puerto Rico as part of <a href="https://sponsorpitch.com/sponsors/millercoors">MillerCoors</a>, a joint venture of SABMiller plc and Molson Coors Brewing Company.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.