A balanced body performs better, which is why CORE offers perfectly pH balanced water that works in harmony with the body's natural pH levels and inspires fans to find balance in an unbalanced world. The Finding Balance with Demi Lovato campaign features an in-depth look at how Lovato balances all aspects of life, such as enjoying her social and love life, staying on top of latest fashion and beauty trends, and sharing any and all updates with her beloved followers on social. From selling out arenas to crushing a training session, CORE's new campaign highlights how Lovato is "Sorry Not Sorry" for trying to juggle it all. After discovering CORE in 2015, Lovato became one of the brand's initial investors and is now accompanied by an elite lineup of celebrity investors including Adam Levine, Diplo, Ellie Goulding, Katy Perry and Karlie Kloss. The campaign consists of digital creative, including seven snackable videos, as well as out-of-home and retail media.