July 18, 2019
Courvoisier signs on as official sponsor for Uninterrupted

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Chicago, Ill. (July 10, 2019) - Courvoisier®, the most awarded cognac house*, and UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, are proud to join forces on a first-of-its-kind, live athlete storytelling partnership called “UNINTERRUPTED Live: The Day Ones.” As part of the collaboration, Courvoisier and UNINTERRUPTED are empowering athletes to toast to their “day ones,” the individuals who have played an instrumental role in their journey to success through a live storytelling event and content series. “UNINTERRUPTED Live: The Day Ones” empowers athletes to own their narrative and express their point of view to offer viewers and fans a deeper, more authentic understanding of the athletes they admire. Alongside host Jemele Hill, storytellers Jason Collins, Al Harrington, Sue Bird and Taylor Rooks took the stage to share first-person memories and experiences in front of a live audience. We’re excited to partner with UNINTERRUPTED to launch this first-of-its-kind storytelling platform,” said Rashidi Hodari, Vice President of Marketing at Courvoisier. "Courvoisier was founded on the principle that we are a community, not a company. This collaboration is an incredible opportunity for us to encourage our fans to strive for their dreams while acknowledging those who helped them get there. 
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