November 06, 2014
Covidien signs on as official sponsor for Boston Red Sox

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Massachusetts-based medical devices company Covidien has signed a multi-year deal “estimated to be worth seven figures to become a Red Sox sponsor,” a pact that will give its logo “prime real estate in the middle of the left-field wall” at Fenway Park, according to Keith Reed of the BOSTON GLOBE. The company also will donate an “undisclosed amount of money to charities supported by the Red Sox Foundation,” including The Jimmy Fund, the Red Sox Scholars, Community Athletic Programs and the Dimock Community Health Center. The deal comes as Covidien, currently Tyco’s $10B healthcare unit, “prepares to be spun out as an independent company with roughly 43,000 employees” before the end of Q2. Terms were not disclosed, but sports marketers said that a deal including a prominent sign at Fenway plus a charitable component “would be worth millions” (BOSTON GLOBE, 4/6).
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