LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- Creative Productions, an internationally recognized integrated marketing agency led by Trojan Alumni, Deborah Golian Castro and Larry Castro, is the presenting sponsor of the highly anticipated rivalry matchup between USC and UCLA at the Galen Center February 8, 2014. To amplify the excitement for the big game, Creative Productions will be rolling out its Crosstown Showdown™ campaign with live reads on KSPN 710 Sports Radio, targeted email messages to USC fans, and social media posts, all driving fans to enter the Crosstown Showdown™ Sweepstakes on the company's Facebook page. Creative Productions is also co-sponsoring the game-day giveaway of commemorative black-light T-shirts for the student section, along with promotional distribution of the shirts to select fans in the audience throughout the game by USC Spirit Leaders.