Designer Shoe Warehouse signs on as presenting sponsor for Miss America
Participating in this sponsorship deal:
About Sponsor:
DSW Inc. is a speciality branded footwear retailer, headquartered in Columbus, Ohio.
About Property:
The Miss America pageant is a long-standing competition which awards scholarships to young women from the 50 states plus the District of Columbia, Puerto Rico and the US Virgin Islands. The winner of the national pageant is awarded the title of "Miss America" for one year.
COLUMBUS, Ohio, Aug. 24 /PRNewswire/ -- DSW Designer Shoe Warehouse and The Miss America Organization announced today they have entered into a new long-term partnership. Under this agreement, DSW will be the lead sponsor for the broadcast of the 2011 Miss America Pageant on ABC in January. DSW is the official provider of shoes for the Miss America pageant and a national sponsor for The Miss America Organization. The two companies are currently working together to develop a unique brand of footwear, which will be a first for The Miss America Organization and will debut in January.
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