Snapshot
November 20, 2017

Destination XL signs on as title sponsor for Frisco Bowl

Participating in this sponsorship deal:

Screen shot 2017 05 23 at 10.35.49 am Friscobowl tsc fa 080119 1 294x300

About Sponsor:

Casual Male Retail Group, Inc. is a group of specialty clothing retail stores based in Canton, Massachusetts that operates six chains under the trade names Destination XL, Rochester Big & Tall, Casual Male XL, BT Factory Direct, Shoes XL, and Living XL. The first three businesses do business both in stores and online with Destination XL being the largest of the stores (sort of a combination Casual Male and Rochester store, Rochester Big & Tall the more upscale of the three, and Casual Male more like a normal big and tall store. The other three stores strictly conduct business online. All six stores once had their own websites, but recently Casual Male Retail Group decided to consolidate the sites into Destination XL's website— therefore, all six online stores are subsections of destinationxl.com.

About Property:

The Frisco Bowl is an annual National Collegiate Athletic Association (NCAA) sanctioned post-season Division I Football Bowl Subdivision (FBS) college football bowl game played in Frisco, Texas, since December 2017.

Activation Locations
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FRISCO, Texas – ESPN Events, a division of ESPN, has announced DXL Men’s Apparel as the title sponsor of the inaugural Frisco Bowl played in Frisco, Texas. The game will be called the DXL Frisco Bowl.
Read more at https://www.thefriscobowl.com »
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