Diageo signs on as official sponsor for Austin City Limits Music Festival
Participating in this sponsorship deal:
About Sponsor:
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.
About Property:
The Austin City Limits (ACL) Music Festival is an annual music festival held in Zilker Park in Austin, Texas on two consecutive three-day weekends. Inspired by the PBS concert series of the same name, the festival is produced by Austin-based company C3 Presents, which also produces Lollapalooza.