Diageo signs deal with Milwaukee Bucks “When fans walk into Fiserv Forum, they know they’re in for something special,” said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. “We are excited to meet those passionate fans and bring even more fun to the fan experience.”“Captain Morgan has mastered crafting delicious rum products, and we’re proud to continue to offer the best brands to our fans,” said Bucks Senior Vice President of Business Development and Strategy Matt Pazaras. “We welcome Captain Morgan to our incredible stable of partners.”
Diageo sponsors New York City FC Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.