With his potential unprecedented “three-peat” at the Olympic Games in Rio, Usain has taken his rightful place in the annals of history and sealed his position as the greatest athlete ever. The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.