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February 15, 2017
DirecTV signs on as official sponsor for Sports Illustrated Swimsuit

Participating in this sponsorship deal:

Open uri20141112 50798 j559cg Screen shot 2017 02 15 at 10.31.32 am
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NEW YORK, Feb. 15, 2017 /PRNewswire/ -- Kate Upton graces not one, not two, but three covers of the 2017 Sports Illustrated Swimsuit issue, it was revealed in a segment on ABC's Jimmy Kimmel Live and on SI.com Tuesday night. Upton's appearance on three national covers is a first for SI Swimsuit. It also marks her third cover appearance (2012, 2013), tying her with Christie Brinkley, who returns to SI Swimsuit this year (at 63!), Tyra Banks and Heidi Klum. Elle Macpherson holds the record, with five SI Swimsuit covers. The reveal coincides with an unprecedented multi-platform, multimedia launch across print, digital, social and experiential channels. Sports Illustrated Swimsuit is a Time Inc. (TIME) media property. See the new covers and Upton's response to the news, here: http://on.si.com/2lfl5ct
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