DirecTV signs on as official sponsor for Sports Illustrated Swimsuit
Participating in this sponsorship deal:
About Sponsor:
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. Its primary competitors are Dish Network and cable television providers. At the end of 2010, DirecTV had 19.2million subscribers. DirecTV's name is a portmanteau of direct , and TV, the common abbreviation for television.
About Property:
The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated. It features fashion models wearing swimwear in exotic locales. According to some, the magazine is the arbiter of supermodel succession. In addition, the issue is a media nexus that in 2005 carried US$35 million in advertising. New issues come out around the middle of February or later. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel. The issue that got the most letters was the 1978 issue. The best selling issue was the 25th Anniversary Issue with Kathy Ireland on the cover in 1989. The SI Swimsuit franchise includes fan festivals in New York and Miami.