Doritos signs on as official sponsor for Vans Warped Tour
Participating in this sponsorship deal:
About Sponsor:
Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.). "Doritos" were released in the United States in 1966, the first tortilla chip to be launched nationally in the United States.
About Property:
The Warped Tour is a touring music and extreme sports festival. The tour is held in venues such as parking lots or fields upon which the stages and other structures are erected. The BMX/skateboarding shoe manufacturer Vans, among others, has sponsored the tour every year since 1995, and it is often referred to as the Vans Warped Tour. The tour started out as a showcase for punk rock music, but its more recent line-ups have featured a diversity of genres.