Doritos signs deal with Dallas Pride PLANO, Texas, Sept. 17, 2015 /PRNewswire/ -- The Doritos brand, in partnership with the It Gets Better Project, today announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag. The new product is available exclusively to consumers who donate to the It Gets Better Project, an organization that seeks to provide hope to LGBT young people and inspire the changes to make the world a better place for them.
Doritos signs deal with Marvel's Avengers: Age of Ultron PLANO, Texas, March 24, 2015 /PRNewswire/ -- Are Marvel Avengers' fans bold enough to be a Super Hero? Doritos, a flagship brand from PepsiCo's Frito-Lay division, is teaming with Marvel Studios for a bold new program that seeks to answer that question. It's all part of a partnership to celebrate the upcoming nationwide release of "Marvel's Avengers: Age of Ultron." As an official partner, the Doritos brand will reveal new Avengers-themed video content, a sweepstakes to win experiences and rewards inspired by the film and exclusive digital videos providing a look at new Avengers Super Heroes Scarlet Witch and Quicksilver.