Snapshot
November 06, 2014

Duracell signs on as official sponsor for New Zealand Rugby Union

Participating in this sponsorship deal:

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About Sponsor:

Duracell is a brand of batteries manufactured by Procter & Gamble. Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. Lesser used sizes such as AAAA (primarily for pagers, penlights, and blood glucose meters) and J size batteries (for hospital devices) are also manufactured along with a range of "button" batteries using zinc-air, silver-oxide and lithium chemistries, used in calculators, watches, hearing aids, and other small (mostly medical related) devices. Duracell entered into a brand licensing agreement with flash memory manufacturer Dane-Elec in 2008 for a line of products including memory cards, hard drives and USB flash drives with the Duracell brand mark and in the brand's trademark "copper top" coloring.

About Property:

The New Zealand Rugby Union is the governing body of rugby union in New Zealand, it was founded in 1892, 12 years after the first Provincial Unions in New Zealand, and in 1949, became an affiliate to the International Rugby Board, the governing body of Rugby Union for the world. The Union's main objectives, as displayed in the NZRU Constitution is to, promote and develop rugby throughout New Zealand; arrange and participate in international, trial and other rugby matches and tours in New Zealand and Overseas; represent New Zealand on the International Rugby Board; form and manage NZ representative teams; and encourage participation in, and support for, rugby players and supporters at all levels of the game. NZRU Headquarters are located in Wellington, New Zealand.

Activation Locations
Read More
All Blacks Partner With Global Power Brand – Duracell Saturday, 19 October 2013, 12:36 pmPress Release: Impact PR
Read more at www.scoop.co.nz/stories/BU1310/S00718/all-blacks-partner-with-global-power-brand-duracell.htm.com »
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