November 06, 2014
East West Bank signs on as official sponsor for Houston Rockets

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East West Bank, the Pasadena, Calif.-based financial institution on Sept. 20 announced it signed a three-year agreement with the franchise. Like MetroBank’s deal, it’s all about capitalizing on the team’s new recruit, Jeremy Lin, the Taiwanese-American basketball star who draws large numbers of viewers from both the U.S. and Asia.
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