Esurance signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
Esurance Inc. is an American auto insurance provider headquartered in San Francisco, California. Esurance has 1,700 employees in 14 offices nationwide. Esurance was founded in 1998 under the name of Silicon Sierra Holdings Inc. by John-Bernard Duler, Jeffrey Goodman, Huyen Bui, David Griffin, and Chuck Wallace. The founding team raised $5.5 million from Palo Alto Ventures, Trinity Ventures, and Stanford University in May 1999 and a $34 million second round of funding from Redpoint Ventures and Global Retail Partners in November 1999. <a href="https://esurance.versaic.com/Login.aspx?ReturnUrl=%2fDefault.aspx">Esurance's sponsorship portal</a> accepts inquiries for sponsorship, brand integration, partnership and cause marketing opportunities.
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.