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January 02, 2018
Facebook signs on as licensee for Golden Globe Awards

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The Hollywood Foreign Press Association (HFPA) and dick clark productions (dcp) today announced that they will partner with Facebook as the exclusive live streaming platform for "The HFPA Presents: Globes Red Carpet Live," the official red carpet pre-show for the "75th Annual Golden Globe® Awards." This exciting new partnership expands the reach of THE GOLDEN GLOBES across social media and brings the global community closer than ever to Hollywood's Party of the Year™. In addition, the HFPA will share exclusive red carpet and backstage content to THE GOLDEN GLOBES Facebook page and @goldenglobes on Instagram giving fans a behind-the-scenes, real-time look at the most anticipated awards show of the season. The "75thAnnual Golden Globe® Awards" is set to air live coast-to-coast from the Beverly Hilton Hotel on Sunday, Jan. 7 from 8-11 p.m. ET (5-8 p.m. PT) on NBC."We're thrilled to partner with Facebook and give viewers a front row seat to the red carpet that can't be found anywhere else," said HFPA President, Meher Tatna. "We hope to enhance the overall viewing experience so fans at home can feel they're enjoying the show alongside their favorite stars at Hollywood's biggest party of the year.""Facebook has had a long collaborative relationship with the entertainment community, and we're thrilled to be able to extend that through our work with the Golden Globes," said Sibyl Goldman, Head of Entertainment Partnerships, Facebook. "We always aim to create unique experiences which bring communities together, and partaking in the kickoff of award season in conjunction with the Hollywood Foreign Press Association, is a demonstration of our commitment to bring fans together through entertainment they enjoy.""The HFPA Presents: Globes Red Carpet Live," the two-hour pre-show produced by dick clark productions in association with the HFPA, will live stream exclusively on Facebook from the red carpet at the Beverly Hilton. The pre-show will feature numerous interviews with talent, offering fans a front row seat to experience the excitement and anticipation on the red carpet at the GOLDEN GLOBE AWARDS first-hand. Additionally, the pre-show will creatively use Facebook and Instagram content to bring fans into Golden Globes action throughout the night. Hosts for the pre-show include AJ Gibson, Jeannie Mai, Scott Mantz, Laura Marano and more. The pre-show is set to stream on January 7 from 6-8 pm ET (3-5 pm PT) and can be found exclusively at www.facebook.com/GoldenGlobes.Under this joint partnership with Facebook Inc, partners on the red carpet will take to Facebook and Instagram Live to creatively share exciting moments as they happen. The @Instagram Story (followed by 229M) on Golden Globes Sunday will be hosted by Actress and Singer Laura Marano. Further expanding upon red carpet content, Facebook 360 videos will be captured from the red carpet and throughout the pre-show, offering the Facebook community a chance to explore immersive videos on THE GOLDEN GLOBES Facebook page.Backstage, winners and presenters will step into the official Instagram immersive studio experience shot by photographer Ramona Rosales (@ramona_rosales). The exclusive video and photo content will be posted to @GoldenGlobes on Instagram in real time with behind-the-scenes moments shared on stories. Additionally, the HFPA will incorporate a community driven Q&A into the backstage press room, where select questions will be sourced via Facebook and streamed live on THE GOLDEN GLOBES Facebook page.Seth Meyers will host the "75th Annual Golden Globe® Awards" live coast-to-coast on NBC from the Beverly Hilton in Beverly Hills on Sunday, January 7, 2018 from 8-11 pm ET(5-8 pm PT).
Read more at https://www.broadwayworld.com »
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