November 06, 2014
Fiat signs on as official sponsor for Italian National Olympic Committee

Participating in this sponsorship deal:

Data Comitato olimpico nazionale italiano
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Fiat is to be an Official Sponsor of the Italian National Olympic Committee (CONI) as supplier of vehicles for the three-year period 2012-2014. Fiat Group Automobiles (FGA) will supply a fleet of vehicles to CONI for the upcoming 2012 Olympic Games in London, the 2013 Mediterranean Games in Mersin (Turkey) and the 2014 Winter Olympics in Sochi (Russian Federation). The vehicles will have a distinctive livery associated with CONI and the Games. Fiat will be present at "Casa Italia", the venue set up for the CONI delegations at each of the three events, and will take an active part in various initiatives organized. In London, Casa Italia will be located at the Queen Elizabeth II Conference Centre, a venue of over 6,000 m2 situated right in the heart of central London near Westminster Abbey, Big Ben and the Houses of Parliament. Vehicles will be kept available in front of the Centre to provide transport for the Italian athletes 24-hours a day. An Info Point will be set up inside Casa Italia to provide information on the various products of FGA brands. The agreement also provides for organization of visits to the Olympic villages, events with athletes and other joint initiatives associated with events organized by CONI to promote the London, Mersin and Sochi Games. Fiat has always had strong links to the world of sport. On numerous occasions, the various Group brands have been associated with sports at all levels, including football, basketball, sailing, car racing, motorcycle racing, rugby, boxing, fencing, athletics, as well as snow and ice sports. Fiat was one of the Main Sponsors of the 2006 Torino Winter Olympics, where it supplied over 3,000 cars and 1,200 buses. The Group is currently involved in several sponsorship agreements, including as Top Sponsor of the Italian national football team for the 2012 UEFA Championship in Poland and the 2014 FIFA World Cup in Brazil. Turin, 12 April 2011 Fiat S.p.A.
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