Snapshot
February 11, 2019

Fifco signs on as official sponsor for Watkins Glen International

Participating in this sponsorship deal:

Logo florida ice and farm company fifco Wk

About Sponsor:

FIFCO USA, formerly North American Breweries, is one of the largest beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its branded product portfolio through an independent network of wholesalers throughout the U.S. Brands include: Labatt, Genesee, Seagram's Escapes, Magic Hat, Pyramid, the Original Honey Brown Lager, and Portland Brewing. FIFCO USA also performs contract brewing of beer and other alcoholic and non-alcoholic beverages on behalf of other companies. Additionally, FIFCO USA is the U.S. importer of Imperial from Costa Rica. Headquartered in Rochester, New York, FIFCO USA operates breweries and alehouses across the United States, including its flagship brewery, the Genesee Brewery in Rochester, NY, which is one of the longest continually-operating breweries in the United States.

About Property:

Watkins Glen International is an auto race track located near Watkins Glen, New York, at the southern tip of Seneca Lake. The facility is owned by International Speedway Corporation. It was long known around the world as the home of the United States Grand Prix, which it hosted for 20 consecutive years , but it has been home to road racing of nearly every class for over 50years, including Formula One, the World Sportscar Championship, Can-Am, NASCAR Sprint Cup Series, and the IndyCar Series.

Activation Locations
Read More
Rochester, NY (February 11, 2019) – Get ready to start your engines because Genesee Beer is back to the races. Genesee Beer announced today its return as the Official Beer of Watkins Glen International in its first commercial sponsorship in over a decade.
Read more at www.theglen.com »
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