Snapshot
November 06, 2014

FirstEnergy signs on as official sponsor for Cleveland Guardians

Participating in this sponsorship deal:

Data Guardians winged  g .svg

About Sponsor:

FirstEnergy Corp. , is a diversified energy company headquartered in Akron, Ohio. Its subsidiaries and affiliates are involved in the generation, transmission, and distribution of electricity, as well as energy management and other energy-related services. Its ten electric utility operating companies comprise the nation’s largest investor-owned electric system, based on serving 6 million customers within a 67,000-square-mile area of Ohio, Pennsylvania, West Virginia, Virginia, Maryland, and New Jersey. Its generation subsidiaries control more than 23,000 megawatts of capacity, and its distribution lines span over 194,000 miles. In 2007, FirstEnergy ranked 212 on the Fortune 500 list of the largest public corporations in America.

About Property:

The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. Since 1994, they have played at Progressive Field. The team's spring training facility is at Goodyear Ballpark in Goodyear, Arizona.[1] Since their establishment as a Major League franchise in 1901, the team has won 10 Central division titles, six American League pennants, and two World Series championships, (in 1920 and 1948). The team's World Series championship drought since 1948 is the longest active among all 30 current Major League teams.[2] The team's name references the Guardians of Traffic, eight monolithic 1932 Art Deco sculptures by Henry Hering on the city's Hope Memorial Bridge, which is adjacent to Progressive Field.[3][4] The team's mascot is named "Slider."[5]

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The Business Of Baseball #25 Cleveland Indians 03.23.11, 06:00 PM EDT Team Value1$353 milCleveland Indians are owned by Lawrence Dolan, who bought them in 2000 for $323 mil.Player-costs-to-win ratio8109CoachManny ActaMetro area population2,088,300Revenue per fan9$47Media PartnersTVSportsTime Ohio, WKYCRadioWTAM 1100TV ratings rank1022Valuation BreakdownSport$146 milMarket$119 milStadium$54 milBrand Management$35 mil The skinny The Indians have been hammered by a severe regional economic downturn and poor play on the diamond. The team won just 69 games during the 2010 season and has lost 190 games over the past two seasons. Not surprisingly, attendance at Jacobs Field tumbled 23%, to an average of 17,396, the lowest in the major leagues. To combat dwindling attendance, the Indians cut ticket prices for the 2011 campaign. For example, bleacher seats (excluding Opening Day) have been lowered to $10 from as much as $20 for some prime games in 2010. These are desperate times for the Tribe. The team already had baseball's seventh-lowest payroll last year at $60 million but will be under $50 million in 2011. It is likely that owner Lawrence Dolan will sell the team if the franchise's economics do not improve soon.
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