Snapshot
January 14, 2016

Firstrust Bank signs on as official sponsor for Philadelphia 76ers

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1934 and currently in its third generation of family ownership, Firstrust is a privately-held bank with assets of $2.6 billion providing retail and commercial services through 18 banking offices located in Bucks, Burlington, Lehigh, Montgomery and Philadelphia counties.

About Property:

The Philadelphia 76ers are a professional basketball team based in Philadelphia, Pennsylvania. They play in the Atlantic Division of the Eastern Conference of the National Basketball Association . Originally known as the Syracuse Nationals, they are one of the oldest franchises in the NBA. After their move to Philadelphia, a contest was held to decide on their new name. The winning name, chosen by Walter Stalberg, was the "76ers", as a "tribute to the gallant men who forged this country's independence."

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The 76ers play in the Wells Fargo Center, a naming rights deal that originated with Philadelphia’s CoreStates Financial Corp. in the mid-1990s and rolled up to Wells Fargo & Co. through a series of mergers. The San Francisco bank was never interested in a partnership with the team, which has struggled in recent years and is currently 4-36, last in the NBA.
Read more at www.bloomberg.com »
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