October 01, 2015
Five Guys signs on as licensee for National Football League

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SponsorshipWednesday, 30 September 2015 15:49The National Football League (NFL) and Five Guys burger restaurant are launching a UK-wide retail partnership this week.Until the end of November, each of the 32 Five Guys stores across the UK will be twinned with one of the 32 NFL teams to offer customers the chance to win a trip to Super Bowl 50.Every Five Guys restaurant will feature an NFL locker-style installation featuring its twin team, including a helmet, game jersey, NFL football and fun facts. Sarah Swanson, Head of Marketing for NFLUK, said: “We are very pleased to be launching our partnership with Five Guys. Their ambition and innovative approach to developing their business in the UK makes them an ideal fit for the NFL at a time when we are making significant strides in fan growth here."John Eckbert, CEO of Five Guys UK said: “Five Guys and the NFL are a natural fit – two American brands with fanatical fan bases building cult followings in the UK."We hope the upcoming initiative offers our customers a real taste of the American football experience and adds to the dining experience already offered in our stores.” 
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