Food City signs on as official sponsor for Battle at Bristol
Participating in this sponsorship deal:
About Sponsor:
Food City is a U.S. supermarket chain with stores located in Kentucky, Virginia, and Tennessee. It offers the house labels "Food Club," "Top Crest," "ValuTime," "Food City Fresh!," "Food City Premium," "Full Circle," "Domestix," "Electrix," "Academix," "Pet Club," and "World Classics" many of which are part of the Topco corporate brand program. Food City is also the exclusive distributor of regional favorites such as "Kay's Ice Cream", "Terry's Snacks", "Kerns Bread", and "Lay's Meats.".
About Property:
On September 10, 2016, Bristol Motor Speedway will transform its iconic short track into a world-class football stadium for the inaugural Battle at Bristol, College Football's Biggest EVER, featuring a border battle between the Virginia Tech Hokies and the Tennessee Volunteers.