November 06, 2014
Ford signs on as official sponsor for Essence Festival

Participating in this sponsorship deal:

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NEW YORK, June 12, 2012 /PRNewswire/ -- Every year over 400,000 people from around the world descend upon New Orleans for the only music festival that offers show-stopping performances from top entertainers, free inspiring and empowering conversations and messages from the world's leading innovators, leaders, and thinkers, plus four days of family and cultural experiences: the ESSENCE Music Festival.  This year, in its 18th year anniversary, the 2012 ESSENCE Musical Festival presents a newly expanded four day weekend celebrating the "Power of Our Voice" on July 5, 6, 7 and 8 with compelling programming featuring the biggest names in entertainment and the nation's most influential speakers, artists, authors and educators.
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