Gamestop signs on as naming rights partner for CompLexity Gaming
Participating in this sponsorship deal:
About Sponsor:
GameStop Corporation is an American video game, consumer electronics, and wireless services retailer.[2] The company is headquartered in Grapevine, Texas, United States and operates 6,457 retail stores throughout the United States, Canada, Australia, New Zealand, and Europe.
About Property:
CompLexity Gaming (coL), is a professional American eSports organization that competes in Heroes of the Storm, Dota 2, Hearthstone: Heroes of Warcraft, Heroes of Newerth, and StarCraft II.
GRAPEVINE, TEXAS (March 27, 2019) – True to the core of its promise of giving “Power to the Players”, GameStop is announcing today a lineup of strategic partnerships in the esports space, including an alliance with Complexity Gaming, one of North America’s most elite and longest standing esports organizations, where GameStop will serve as the title sponsor of the team’s new state-of-the-art headquarters at The Star in Frisco, Texas. This business move is part of a broader company strategy to engage in the esports arena to help bring videogame culture and consumer experiences to life.
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