Gap signs on as official sponsor for A Christmas Story Live!
Participating in this sponsorship deal:
About Sponsor:
The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta.
About Property:
A Christmas Story Live! is an upcoming live musical television program inspired by the film of the same name and A Christmas Story: The Musical (2012), scheduled to broadcast on Fox on December 17, 2017.[2] Matthew Broderick has been cast as the narrator.[3]
NBC’s annual December live musical has become a holiday season TV tradition, but for the first time in five years, the network is on the sidelines this month after postponing Bye Bye Birdie Live! due to scheduling difficulties with star Jennifer Lopez. But audiences will still be able to get their live holiday musical fix this year: On Sunday, Fox will air A Christmas Story Live!, based on the iconic 1983 Christmas movie, which later became a 2012 Broadway musical.
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