Gatorade signs on as official sponsor for BolderBOULDER 10K
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Bolder Boulder is an annual 10-kilometer road race in Boulder, Colorado. The origin of the name is unknown. The most recent race featured over 54,000[1] runners, walkers, and wheelchair racers, making it the largest race in the US in which all participants are timed[2] and the fifth largest road race in the world.[3] It has one of the largest non-marathon prize purses in road racing. [4]