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January 20, 2020

Gatorade signs on as official sponsor for NBA Paris Game

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The National Basketball Association (NBA)'s NBA Paris Game 2020 Presented by beIN SPORTS marks the first regular-season game in France. The game, held in January 24, 2020 will feature the Charlotte Hornets and the Milwaukee Bucks at AccorHotels Arena.

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The National Basketball Association’s (NBA) inaugural Paris Game between the Charlotte Hornets and the Milwaukee Bucks will be supported by 14 partners, the league’s highest for its annual European fixture.
Read more at www.sportspromedia.com »
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