XFL Brings On Gatorade, A-B InBev As Sponsors Ahead Of Launch February 4, 2020 The rebooted XFL will kickoff on Saturday with two of the biggest commercial patrons in sports as league sponsors, in Gatorade and A-B InBev. Gatorade is the NFL’s most-tenured corporate sponsor, since '83, so the argument could be made that the Pepsi-owned sports drink provides credibility f... Become a Subscriber Today E-mail alerts of the week's sports business news. Up to the minute coverage of sports business news around the country online and more...