Gatorade signs on as official sponsor for XFL
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The XFL is a planned professional American football league owned by Vince McMahon's Alpha Entertainment, and is headquartered in Stamford, Connecticut. It is a successor to the previous XFL, which was controlled by the World Wrestling Federation (WWF, now WWE) and NBC, and ran for a single season in 2001. The league will follow a similar structure as the original XFL did in 2001, with eight teams, centrally owned and operated by the league and spread across the United States in markets currently or recently represented by a National Football League (NFL) franchise, competing in a ten-game season and a two-week postseason in the winter and spring months.