Generali Group signs on as official sponsor for Lyft (property)
Participating in this sponsorship deal:
About Sponsor:
Assicurazioni Generali S.p.A. is the largest insurance company in Italy and one of the largest in Europe. It has its headquarters in Trieste. In 2010, Assicurazioni Generali Group was the second largest insurance group in the world by revenue after AXA.
About Property:
Lyft is a privately held, San Francisco–based company whose mobile-phone application facilitates peer-to-peer ridesharing by enabling passengers who need a ride to request one from drivers who have a car. Unlike traditional taxis, Lyft drivers do not charge "fares" but receive "donations" from their passengers. Lyft's tagline is "your friend with a car." Since its inception, the company has striven to create a more social and fun experience for drivers and passengers in order to develop a sense of community among its users. According to the company, Lyft generally costs about 30 percent less than the price of a similar-length cab ride. Lyft currently operates in San Francisco, Los Angeles, San Diego, Seattle, Chicago, Washington D.C., Boston, Honolulu, and Indianapolis, with plans to expand both domestically and internationally.